Interset: 5 Explainer Videos
Main challenge
Being in the AI & Cybersecurity space, Interset’s sales and executive team faced the difficult challenge of explaining different concepts such as Machine Learning, Insider Threats & more in an easy to understand way. They needed something that would break down, and simplify these concepts quickly.
Our approach & solution
Interset approached us initially wanting a series of whiteboard style videos to break down these concepts. We recommended a motion graphic style over whiteboard, as it looks more professional, less cheap and performs better in breaking down complex ideas effectively. We decided on 5 videos, each in the region of 60-90 seconds.
Hear it from the client
Anna Yong
VP of Marketing
Great to work with, trustworthy, made changes as needed on a timely basis for a finished product that continues to be leveraged for marketing needs 2 years later!
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