Growthonics: Sales Explainer Video
Main challenge
Growthonics were looking for an animated video that would communicate the value of their services more clearly, to generate more booked sales meetings. They wanted a video for their website and online advertising – with the hope of increasing their conversions.
Our approach & solution
Growthonics spoke with a few different animation companies, but decided to work with us due to our expertise and understanding of marketing. We knew that the video would be used in the awareness stage of their sales funnel, hence why we went with a short 60-second elevator pitch style video. Something that could be easily consumed, to inspire viewers to book a call with them. We also took into account that the video would be used for their social media advertising campaigns.
Key results
Increased Website Conversions
Growthonics received a significant increase in their website conversions, generating them more qualified leads and booked sales meetings.
Increased Sales
More conversions, led to more booked sales meetings. This led to winning more business with their ideal clients.
Distinguished Their Brand
The explainer video helped to distinguish their brand from what is a very crowded and competitive marketplace.
ROI on Ads
Growthonics made full use of their animated video, through LinkedIn video ads. These target campaigns were showcased in front of their target audience, who would click the CTA after watching the animated video.
Better Understanding
Growthonics found an increase in understanding of their service, and process from their prospects. This allowed their audience to see specifically how they can help.
34%
Helped Sales Team
With their explainer video doing the selling for them, this made the job a lot easier for their sales team in communicating their service to potential clients.
Hear it from the client
Chris Starns
Operations Manager
The final video fit the requirements well and has been shared through many marketing channels since its creation. Not only did Pulse Pixel provide a great return on investment for their customer, but they also had a smooth problem-solving process that helped the project run efficiently.
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